Early effects bore out the pondering on each side. In the 1st couple of days of opening, sales exceeded expectations. “The figures are noticeably much better than forecast — effectively previously mentioned what we envisioned,” said Artemis Patrick, international chief merchandising officer of Sephora. “There is robust pent-up need.” Furthermore, the partnership complements, rather than cannibalizes, the retailer’s present shopping foundation. “The power of this partnership is scale,” reported Doug Howe, Main merchandising officer of Kohl’s, who mentioned that 70 p.c of that retailer’s sixty five million Lively clients are Ladies. “And There is certainly little or no overlap Together with the Sephora shopper,” he included. Recreation on.

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